Case studies

Tao New York

"The Dyson Airblade™ hand dryer is great. It’s a high-quality product and gives our guests something different. "

John Villa,
Executive Chef, Tao Restaurant, New York

When you’re running a high-profile restaurant in the heart of New York City, sourcing the highest-quality ingredients and fixtures is vital – even in the guest restrooms.

"We're always looking to improve," says John Villa, Executive Chef of Tao Restaurant in New York. "A lot of things stand still in this business so you need to keep an eye out for what you can change. To keep you on top of your game."

It's a philosophy that's gained Tao Restaurant an enviable reputation in New York City, and one that extends to the guest restrooms. "We were using high-quality paper towels but we wanted to cut down on our waste. That's what sparked the change," John explains. "But we had to meet our guest's expectations and give them something above the average. We couldn't put just anything in there."

John came across the Dyson Airblade™ hand dryer in Shea Stadium. "I'd read about it in magazines, so I knew about it. When I used it I knew that it could fit what we're doing in the restaurant." The Dyson Airblade™ hand dryer was a perfect fit. "A big part of everything we do is about quality and the Dyson Airblade™ hand dryer is part of that. It's a great product and offers something different to the usual. Guests have commented on how well it works. It's not something they're expecting."

Tao New York